Coconut is not a fruit; it is a promise. The promise of salt-warm sun on skin, of sand slipping between toes, of an afternoon dissolving into the horizon. In perfumery, it presents an altogether different paradox: a scent that comes from nature yet barely exists there. Smell a fresh coconut and you won't find that intense, creamy sweetness you recognise from perfume bottles. That scent is a construction, an olfactory fiction. Paradise bottled, or nostalgia for a place we've never been? The coconut note is one of perfumery's most honest lies. Let us trace the story from its chemistry to its cultural codes, from colonial history to suntan-oil aesthetics, and onward to contemporary niche interpretations.
The coconut palm, Cocos nucifera, is among the oldest tropical crops. Its Sanskrit name, kalpa vriksha ("the tree that provides all necessities"), is well-earned. In Hindu rituals, it is a sacred offering to Vishnu, Lakshmi, and Ganesha; the cracking of a coconut symbolises the shattering of ego. In Filipino legend, the first palm sprouted from the grave of a young woman who died of love; the fruit's three holes represent her eyes and mouth. Long before it entered perfume bottles, coconut had left deep marks on humanity's collective unconscious.
So how did this ancient fruit's scent enter perfumery? Here lies the paradox. The real fruit emits a mildly sweet, nearly neutral aroma; that familiar creamy suntan-oil scent is nowhere to be found. Perfumery's coconut is a laboratory invention. As Jean-Claude Ellena put it: "The perfumer does not imitate nature; he reinvents it."
The secret lies in the lactone family. Gamma-nonalactone forms the backbone of the coconut character: creamy, fatty, faintly fruity. Curiously, this molecule occurs more abundantly in peaches and apricots than in coconut itself. Delta-decalactone skews creamier, evoking the velvety texture of coconut milk. Gamma-octalactone contributes a tropical fruit-salad effect. Combined in varying proportions, these three lactones open an infinite tropical palette: sometimes beach, sometimes piña colada, sometimes sophisticated gourmand depth. The Aldehyde C-12 family also plays a critical role; it was used so extensively in the soap industry that coconut scent became virtually synonymous with cleanliness. Heliotropin and coumarin further support these compositions, adding almond and vanilla tones for a fuller, more edible profile.
Coconut's journey through perfumery cannot be separated from the colonial era's obsession with exoticism. As Edward Said analysed how the West constructed the East, perfumery was never exempt from this construction. The early twentieth century found Europe intoxicated with fantasies of distant lands. Guerlain's Shalimar, Coty's Chypre: olfactory documents of how the Western nose imagined the “other." After World War II, the tropical image democratised. Hawaii became America's fiftieth state in 1959; tiki culture exploded. And here we arrive at one of perfume history's most fascinating crossroads: suntan-oil aesthetics. Coppertone, launched in 1944, transformed coconut scent into a mass experience. Sun, sand, bronzed skin, and coconut; the very definition of summer for an entire generation. As Marcel Proust wrote of scent's power over memory: it persists like spirits, continuing to remember over the ruins of everything else. Suntan-oil scent is the modern version of this Proustian memory. One breath, and suddenly you're ten years old, on holiday with your family. Coco Chanel's sunbathing in the 1920s marked the beginning of bronzed skin as status symbol. Tan now signified the wealth and leisure to take holidays. Coconut scent became the olfactory complement to this new status.
In 2006, Estée Lauder's Bronze Goddess brought suntan-oil aesthetics into luxury perfumery. A Hamptons summer, bottled. Tom Ford's Soleil Blanc (2016) elevated it to haute couture. Maison Margiela's Beach Walk (2012) offered something more democratic, more intimate; it evokes family holidays rather than yacht parties. The niche perfumery movement opened new doors for coconut. As Serge Lutens said: "Perfume is not an accessory; it is a self-portrait." Un Bois Vanille (2003) moved coconut from the beach to the fireside. Byredo's Bal d'Afrique (2009), created by Ben Gorham without ever visiting Africa, is a simulacrum; the olfactory equivalent of Baudrillard's "copy without an original." Creed's Virgin Island Water (2007) is the Caribbean in liquid form. Thierry Mugler's Angel (1992) was the category-defining gourmand; amid patchouli, vanilla, and caramel, coconut appears only in traces yet remains revolutionary. Polarising: you either love it or you hate it. Versace Crystal Noir (2004) offers a darker interpretation: not beach, but velvet-dressed nocturnal elegance.
Traditionally coded as "feminine," this note has been questioned over the past decade. As Frédéric Malle put it: "There is no such thing as a men's perfume or a women's perfume; there is only good perfume and bad perfume." Tom Ford Soleil Blanc is marketed as unisex; men are now permitted to smell of suntan oil. Jean Paul Gaultier Le Beau, though marketed for men, blurs gender boundaries with its minimalist tropical structure. Coconut's liberation from the "too feminine" label owes much to this new generation of fragrances. From a postcolonial perspective, Western perfumery's use of coconut perpetuates the "tropical paradise" myth. This myth positions tropical regions as de-historicised spaces serving only Western escapist fantasy. As in Susan Sontag's analysis of images, coconut scent can function as a veil obscuring reality.
On the sustainability front, biofermentation technologies now enable lactone production from renewable sources. As at Gülçiçek, "green chemistry" principles are advancing new synthesis methods. CO2 extraction offers a cleaner approach to natural essences; extract obtained from coconut pulp better captures the fresh fruit's character. Through upcycling, by-products like shells and fibres yield aromatic compounds.
Coconut is paradox made manifest in perfumery. A fruit nearly scentless in nature, a dream constructed in the laboratory. Tom Ford speaks of the Hamptons, Creed of the Caribbean, Serge Lutens never visits the beach at all. Everyone uses the same note; everyone tells a different story. When we spray a coconut perfume, we travel to a beach we've never visited, a summer day we've never lived, perhaps a paradise that never existed. It is not merely a scent; it is a promise. The promise of escape, of warmth, of nostalgia. And this promise renews with every spray. Coconut does not burn; it makes you dream. And that dream, perhaps, is its greatest magic.
INTRODUCTION
Gülçiçek Kimya ve Uçanyağlar San. ve Tic. A.Ş. (“GÜLÇİÇEK”), is an organization that adheres to all legal regulations, corporate codes, code of business conduct, and ethical rules. The term "GÜLÇİÇEK" ("we" or "ours/us" or "our") is used in this text to refer to GÜLÇİÇEK and all of its subsidiaries.
GÜLÇİÇEK has a contractual relationship with you as the data controller operating the website you visit. Data belonging to an identified or identifiable real entities are qualified and protected as personal data in accordance with Law on Protection of Personal Data No. 6698 ("LPPD") and the secondary legislation based on it, as well as the decisions of the Personal Data Protection Board ("Board") (hereinafter collectively referred to as "Turkish Data Protection Legislation").
GÜLÇİÇEK is committed to processing, securing, and respecting all personal data relating to real entities, i.e. Individuals, who visit our website or who wish to contact us through our website, in accordance with the Turkish Data Protection Legislation. We present this data privacy statement for your information so that you can understand how we will process individuals' personal data for the purposes of executing agreements and managing customer relations.
LAWFULLY PROCESSING OF YOUR PERSONAL DATA
Personal data of individuals are processed in line with thelegitimate interests (*)of GÜLÇİÇEK because they are directly related to the establishment or performance of the agreement (**) between you and GÜLÇİÇEK due to your use of the website. It is in GÜLÇİÇEK's legitimate interest to manage the performance of the agreement to which GÜLÇİÇEK is a party and to evaluate requests and complaints.
PURPOSE OF PROCESSING PERSONAL DATA
We process personal data for the following purposes:
1) Performance of Customer Satisfaction Activities,
2) Execution of Agreement Processes,
3) Execution of Internal Audit/ Investigation/ Intelligence Activities,
4) Execution/ Supervision of Business Operations,
5) Fulfillment of Legal Notification Obligations.
TYPES OF PERSONAL DATA WE COLLECT
Our Company processes the general personal data of the Individuals consisting of the following personal data types during their visits and applications made on the website www.gulcicek.com.tr for the reasons mentioned above; i) Identity information (Name-Surname), ii) Contact information (Mobile Phone Number, E-mail address), iii) website visit information (IP address, cookies records, permission/consent records, browsing records, log information) and iv) other information that you prefer to provide to us within your message sent to us.
PERSONAL DATA SOURCES
We collect the above-mentioned personal data directly from the Individuals who reach our company by visiting the GÜLÇİÇEK website.
TO WHOM ARE YOUR PERSONAL DATA TRANSFERRED?
In connection with the management of the contractual relationship between us and individuals, we can at any time disclose personal data to a service provider who processes data on our behalf under a service and confidentiality agreement. We do not share the personal data we collect with third parties other than our data processors.
Personal data of individuals are securely processed and stored in local and global data processing systems for financial, contractual, and supplier management purposes, which are used by GÜLÇİÇEK to carry out its operations and transactions effectively.
It is our Company's responsibility to obtain explicit consent from all Individuals whose personal data are processed, in accordance with the Turkish Data Protection Legislation, if necessary, for the processing of their data on GÜLÇİÇEK's domestic data recording systems, and in any case, to inform the Individuals in accordance with the procedures and principles determined under the Communique on Principles and Procedures to be Followed in Fulfillment of the Obligation of Clarification for any data processing activities to be carried out using the GÜLÇİÇEK systems.
HOW LONG WE STORE PERSONAL DATA
We process and retain the personal data of individuals throughout our use of the GÜLÇİÇEK website and as long as the agreement, if any, is in force between you and us. In addition, we continue to store the personal data of individuals for 10 (ten) years after the termination of the agreement between you and GÜLÇİÇEK in accordance with the statute of limitations specified in the Turkish Code of Obligations No. 6098, for our legitimate interests (***). However, within a retention period of 10 (ten) years after the termination of the agreement, we retain personal data in such a way that only certain persons can access it by applying authorization restrictions.
MAINTAINING PERSONAL DATA SECURE
It is our top priority to maintain individuals' personal data secure. Personal data is securely stored either by us or by our carefully selected service providers, who act as data processors under a service and confidentiality agreement. We ensure that strict security measures are in place to keep personal data safe from unauthorized access or disclosure, as well as loss and misuse. We take care that the technical and administrative measures we take in terms of security meet the measures required to be taken in accordance with the Turkish Data Protection Legislation.
DATA PROTECTION RIGHTS OF INDIVIDUALS
Pursuant to Turkish Data Protection Legislation, Individuals may, at any time, apply to GÜLÇİÇEK for any information pertaining to themselves;
a) To learn whether their personal data are processed or not,
b) To demand information as to if their personal data have been processed,
c) To learn the purpose of the processing of their personal data and whether these personal data are used in compliance with the purpose,
d) To know the third parties to whom their personal data are transferred in the country or abroad,
e) To request the rectification of the incomplete or inaccurate data, if any,
f) To request the deletion or destruction of their personal data,
g) To request reporting of the operations carried out pursuant to sub-paragraphs (d) and (e) to third parties to whom their personal data have been transferred,
h) To object to the occurrence of a result against the person himself/herself by analyzing the data processed solely through automated systems,
i) To claim compensation for the damage arising from the unlawful processing of his/her personal data.
EXERCISE OF RIGHTS REGARDING PERSONAL DATA
Each data subject whose data is processed pursuant to the instructions of the data controller GÜLÇİÇEK has the right to apply to the data controller in accordance with Article 13 of the LPPD to exercise his/her rights set forth in Article 11 of the LPPD. GÜLÇİÇEK, the data controller, is obliged to accept or reject this application within 30 (thirty) days at the latest, provided that it explains its reasoning. However, in order for this application to be considered a proper application, it must meet all of the elements regulated in the Communique on the Procedures and Principles of Application to the Data Controller.
For an application made by any data subject to be recognized as a valid application, it must be made:
• in writing in Turkish language by the data subject himself/herself by presenting his/her identity card; or
• through registered electronic mail (REM) address, secure electronic signature, or mobile signature; or
• by using the e-mail address previously notified to GÜLÇİÇEK by the data subject and recorded in GÜLÇİÇEK's system; or
• by means of a software or application developed by GÜLÇİÇEK for the application purposes
Again, in order for an application to be accepted and considered a proper application, it must contain all of the followings:
• Name, surname, and -if the application is in writing- handwritten signature of the data subject.
• Turkish identity number for citizens of the Republic of Türkiye, nationality for foreigners, passport number or identity number, if any,
• Residential or business address for notifications,
• E-mail address, telephone, and fax number for notifications, if any,
• The subject of the request of the data subject.
Therefore, to exercise the rights granted to data subjects under Article 11 of the PDPL, an application bearing the contact and address information in this Policy and containing all of the elements set out in the Communique on the Procedures and Principles of Application to the Data Controller must be submitted to GÜLÇİÇEK using one of the following methods: registered mail with return receipt requested, in person, via an email address registered in GÜLÇİÇEK's systems, or by electronic mail with a secure electronic signature.
IN THE EVENT OF YOUR INQUIRIES
If you are dissatisfied with our data processing ways, wish to make a complaint, or want to receive information or ask a question on any matter you do not understand, you may contact the Data Protection Officer at any time. (E-mail: kvkk@gulcicek.com.tr)
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(*) Regulated as one of the conditions that make it possible to process personal data without the explicit consent of the data subject pursuant to Personal Data Protection Law No. 6698, Article 5, paragraph 2, subparagraph f).
(**) Regulated as one of the conditions that make it possible to process personal data without the explicit consent of the data subject pursuant to Personal Data Protection Law No. 6698, Article 5, paragraph 2, subparagraph c).
(***) Regulated as one of the conditions that make it possible to process personal data without the explicit consent of the data subject pursuant to Personal Data Protection Law No. 6698, Article 5, paragraph 2, subparagraph f).